The human race is presently like an embryo, making an attempt to work its manner out of the embrace of an extraterrestrial abduction. It’s been six months because the world was taken over by a lethal virus, an invisible enemy that nobody understood and subsequently nobody might fight. It had, nay nonetheless has, no treatment. Our worst nightmares, ominously predicted by motion pictures like Contagion, I’m Legend and simulated by video video games like Plague Inc. got here to life with Covid-19 and life, as we had grown accustomed to, got here to a standstill.


Sure, I’ve been watching too many alien motion pictures.


However the world of leisure was simply as badly hit as some other enterprise; film releases have been pushed again, concert events cancelled or postponed indefinitely, style weeks shelved for a distant and unstable future and all types of festivals, actions pulled to a grinding halt. Whereas most issues slipped right into a digital orbit, it was solely not too long ago, final week to be actual, that MTV determined to take a measured probability and create some hype round their annual Video Music Awards. The VMAs 2020 passed off in New York Metropolis – nonetheless one of many Covid hotspots – and pulled off a fairly cool present that dominated social media airwaves.


How did they do it?


The Weeknd, perched atop a ledge on the commentary deck of New York’s Hudson Yards, cold-opened the night with ‘Blinding Lights’, his profitable single, and set off the socially distant night that was each weird and thrilling. Can we hope for something remotely (pardon meant) much like the VMAs from the LSAs 2020?


In accordance with stories and evaluations, this system was organized throughout New York Metropolis, socially distanced and with out an viewers. “The VMAs have been the final of the summer time award exhibits, and the primary to aim some semblance of outdated days pizazz, quite than Zooming-from-your-living-room relatability,” the New York Instanceswrote. Nobody wrote in regards to the social irresponsibility or hazards of holding a present in Covid purple zone: New York. Everybody appreciated the hassle of bringing again some sense of life as we as soon as knew it.


The purple carpet unraveled with out the same old fanfare and paparazzi noise. It featured a number of choose celebrities, who largely selected to make a political assertion with their transient look; messages despatched out revolved across the Black Lives Matter motion, Chadwick Boseman’s unlucky loss of life and naturally, the coronavirus. The Weeknd cold-opened the present together with his profitable monitor, ‘Blinding Lights’. “It’s actually arduous for me to have a good time proper now and revel in this second, so, I’m simply going to say, justice for Jacob Blake and justice for Breonna Taylor,” he stated, later in his award acceptance speech for Video of the 12 months. Girl Gaga, along with her quite a few wardrobe modifications and unforgettable masks, owned the night. Black Eyed Peas closed the present with ‘Vida Loca’ off their newest album after which determined to carry out a bonus monitor – ‘I Gotta Feeling’ – the 2009 hit tune, as an ode to higher occasions. Black Eyed Peas frontman, Will.I.Am shouted out a number of essential causes earlier than closing out the present. “Wanna ship like to the primary responders and the liberty fighters,” he stated. “Wakanda perpetually. Black Lives Matter.”


Performances have been both pre-recorded or streamed from reside areas and the award distribution was finished remotely. All of it got here collectively seamlessly, acquired the protection, was declared a hit.


Girl Gaga was the centre piece of the VMAs and she or he made alienesque style statements highlighted by OTT masks.


Pakistan could not have the expertise to allow a present just like the VMAs however the leisure business must get its considering cap on and work out a method to steadily convey the brouhaha again. Now’s pretty much as good a time as ever.


Vogue. Music. Awards.


Frieha Altaf, all the time forward of the curve in the case of concepts, went forward with organizing Pakistan’s very first digital style present. Titled Catwalk Cares, the present made a debut in June, noticed its second outing in August and to some extent set the muse for the way all upcoming style exhibits could also be deliberate. I want to suppose that the 2 style councils – the Pakistan Vogue and Design Council (PFDC) and Vogue Pakistan (FP) – are engaged on a street map to how style weeks will proceed in Pakistan. What’s the plan of motion?


Till a strong plan is in place, designers ought to and are working their particular person calendars, with seasonal campaigns and collections within the pipeline. I might hope that they may also work on solo showcases, irrespective of how intimate, to generate the type of pleasure one will get from being round avant garde concepts. Fairly garments sadly now not make an excessive amount of sense in a disaster-zone; style has to now be surroundings pleasant, sustainable, natural, economically empowering and artisanal. Now, greater than ever, it has be make political sense for it to exist, not to mention stand out.


Zainab Chottani introduced her excessive avenue line, Tahra, on the second season of Catwalk Cares Digital Vogue Present.


Music feeds the soul and whereas musicians have been releasing new tracks on-line, one must see the live performance tradition again in motion. Salt Arts not too long ago put out a ballot asking loyalists in the event that they have been able to step out; it was reassuring to see the platform gearing up. And it appeared that the response was an amazing affirmative. Supplied that the live performance was held open air (it all the time is) and ensured some SOPs, folks have been craving a live performance, a soulful join and the sound of music.



Award exhibits, I’d say, have as a lot of an viewers. Expectations that the Lux Fashion Awards, for instance, will pull all aspects of leisure into some tangible order, are excessive. Nominations for the LSAs 2020 are about to be introduced and whereas the organisers have introduced that there received’t be a gala occasion this yr, I hope they may rethink and put up some type of present. Artists want it. The nation is now not in lockdown and enterprise has begun in a post-corona norm. The present must occur inside this norm, however there must be a present to go on. Reclusive purple carpets, pre-recorded performances, distant acceptance speeches and restricted press to witness all of it…it may be managed if placed on precedence.


And as we inch our manner into 2021, hopefully leaving the illness, loss of life and destruction that 2020 has served us behind, we should reboot and restart afresh, with new goals and targets in thoughts. Life as we as soon as knew it could by no means be the identical once more, however life should go on.


  • This text was first printed in Instep on Sunday, September 6, 2020